[ Tips ] 一分鐘使用導覽
商品編號： 9-516-059 出版日期： 2015/12/11 作者姓名： Alvarez, Jose B.;Bell, David E.;McLoughlin, Damien P. 商品類別： Marketing 商品規格： 24p 再版日期： 2016/02/25 地域： United Kingdom 產業： Beverage industry;E-commerce industry;Grocery stores;Retail and consumer goods;Food industry 個案年度： 2002 - 2015
商品敘述：
In 2015, U.K.-based Ocado was the world''s largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado''s customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery charge, grocery shopping through Ocado was, in many cases, as affordable as shopping in a retail stores. In 2015 the company was developing a strategy for its Smart Platform, a model in which Ocado would lease its software, hardware, and integration services to brick-and-mortar grocery retailers seeking to build online businesses. Ocado''s management believed the Smart Platform, which they planned to market internationally, had the potential to disrupt the global grocery retail market.
涵蓋領域：
Supply chain management;Marketing;Service management;Competitive strategy;Operations strategy;Business models;Web-based technologies;Information systems
相關資料：
哪些人也有訂購？